Emma McDonnell

Barely Surviving and Blaming Yourself?

As featured in The Times & The Sunday Times – Read my story here

If you’re here, it’s probably because you’re exhausted.

Not just tired – but deep-in-your-soul, no-space-to-breathe, holding-everything-together exhaustion. You’re parenting a neurodivergent child – maybe with a PDA profile – and you’re doing it in a world that doesn’t understand either of you. Every day is a juggle of meltdowns, appointments, school battles, strategies that don’t work, and advice that doesn’t fit. And somehow, you’re still standing.

This space exists for you. Not to fix your child – they don’t need fixing. Not to sugar-coat reality. But to help you find your breath again. To reconnect with yourself. To stop surviving and start reclaiming even the smallest moments of calm, control, and clarity.

You’ll find real tools here – rooted in lived experience, not theory. Honest conversations. Resources that don’t shame or patronise. And a course designed to support you, not just your child.

This is your space. You don’t need to mask here. You don’t need to be “fine.”
You can simply show up – as you are.

In Conversation with Heidi Mavir

Emma spoke to Sunday Times best-selling author and founder of EOTAS Matters, Heidi Mavir, about the hidden emotional impact of parenting PDA and neurodivergent children – and the toll it takes on our mental health.

PDA

Pathological Demand Avoidance is a profile of autism. Learn more and discover helpful resources and advocates here.

Course

Stop sidelining your own well-being. Realistic, practical small shifts within a toolkit that can fit into the life you actually live. Start today.

Freebies

Sensible, helpful and supportive resources and guides from someone who truly understands the load you’re carrying.

Blog

Sharing moments from my own personal journey and providing support and gentle suggestions to parents still in the thick of it.

Meet Emma

I’m a neurodivergent mum and parent-carer who knows what it’s like to give up a career and still feel like you’re not doing enough. I stepped away from 20 years in marketing to support my autistic children – one with a PDA profile – and felt myself slowly disappearing in the process. I know the exhaustion, the limbo, the constant second-guessing – it wears you down.

Now I use what I’ve learned (and what I’m still learning) to support other parents who are carrying too much and getting too little in return – especially those raising PDAers, where the usual advice just doesn’t fit. I’m not here to tell you what to do. But I am here to say you’re not alone – and there are ways to breathe again.

Emma x

Gary Regan, Deputy CEO – Chiltern Way Academy Trust

Working together with you and the other parents involved was enlightening and impactful.
Thanks, Gary

Gary Regan, Deputy CEO - Chiltern Way Academy Trust

Kelly Morgan

Emma has been an invaluable source of support in guiding me through my daughter’s journey with autism… We are deeply appreciative of the support and expertise she has provided. It feels less isolating when Emma is around.

Kelly Morgan

Charlotte at The SEN Coach

Emma has a beautiful calming presence and as a fellow PDA Mum, she has personally helped me to manage my own self-imposed expectations of myself and family life. I value her perspective immensely.

Charlotte at The SEN Coach

Leah German

Emma has a wealth of knowledge from personal experience that she is able to share in such a compassionate and encouraging way. She is a superb listener but also has built up loads of tools that can massively help families struggling with raising a neurodivergent family.

Leah German